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However, this well meaning statement means nothing if we are unable to deliver the required results..
Delivering these results encompasses two key areas – maximising the value of a clients budget through hard but fair negotiation with the media owners, and then placing it where it has the greatest impact on the required audience.
In delivering these results, our media service offering includes:
Strategic planning
Campaign planning
Media negotiation
Media placement
Post campaign analysis
Competitive reporting
Performance Media is a full subscriber to the AC Nielson audience database and to other media analysis and information tools that are available within the New Zealand marketplace.
Available information for clients includes:
Television audience monitoring
National
Regional
Newspaper readership data
Metropolitan
Provincial
Magazine readership data
Radio audience data
National
Regional
Multi media campaign reporting using “Panorama”
Internet performance data using “NetRatings” (where available).
Competitive expenditure and campaign performance data is available for:
Television
Newspapers
Magazines
Radio
Cinema
Unaddressed mail
Online activity
Peformance Media, is fully accredited to all media bodies and does not need to place a clients activity through any other party.
And through affiliations, we are also able to prepare media planning and buying strategies for the Australian marketplace.
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