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Every metropolitan and provincial city has it's own daily paper.
The only national papers are the Sunday Star Times & Sunday News - published by Fairfax Newspapers.
All mono, colour and insert options are available to advertisers in all the daily papers.
A number of package buys have also been put together by the newspaper publishing groups, that can deliver additional value to a regular advertiser. And the Newspaper Advertising Bureau (NAB), provides independent press planning and buying options across all publishing groups (for daily papers only, not for community newspapers).
Community newspapers are strong in New Zealand, with Fairfax and APN being the major players.
| Paper |
|
Circ |
$FP Mono |
$FP
4Clr |
| Sunday Star Times |
National |
171,254 |
$17,150 |
$25,725 |
| Sunday News |
National |
75,963 |
$4,918 |
$7,378 |
| NZ Herald |
Auckland |
174,338 |
$16,686 |
$25,029 |
| Herald On Sunday |
Taupo north |
92,315 |
n/a |
$7,299 |
| Waikato Times |
Hamilton |
41,219 |
$6,858 |
$9,601 |
| Dominion Post |
Wellington |
91,500 |
$11,340 |
$17,010 |
| Christchurch Press |
Christchurch |
85,071 |
$7,338 |
$10,640 |
| Otago Daily Times |
Dunedin |
41,239 |
$5,600 |
$7,840 |
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Press Performance:
Within the five main metros as above (excluding Sunday papers).
Full page cost total $47,822.60 (at ratecard)
Business execs:
Net reach 68% (or 61% against a national target)
Household Shoppers:
Net reach 49% (or 38% against a national target)
Cost for a full national campaign:
Full page cost using all main 21 daily papers is approx $101,489 (Regional Pak price).
National performance is:
Business execs 66%
Household Shoppers 52%
Note: All paper costs detailed are for weekday insertions. Most papers have a slightly higher Saturday rate. All costs are at casual rate levels - contract rates apply for volume purchase.
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